With athleisure trend winning brownie points with the fitness addicts, there is no way but up for the active wear market. Studies even suggest that by 2019, sports and fitness clothing industry alone is going to be an $8 billion worth market. And the competition is intensifying among apparel retailers as the consumer demands continue to exponentially rise for better-looking, performance-enhancing workout clothing and accessories.
Shopping is Becoming Increasingly Mobile
If you are an avid internet surfer and social media addict, then you must have noticed that the number of online retailers are increasing by the day. Everyday there is a new brand campaigning across various online and social media platforms to attract customers with great promise of discounts, great quality and style of products. Online fitness clothing brands are increasingly crazily, thanks to change in consumer purchasing habits. A steady decline in mall traffic has been noted that has been affecting the sales of brick-and-mortar stores greatly. All the renowned sportswear and fitness clothing brands are also joining this online revolution lest they be left out and face huge losses.
This is Good News for Customers
The rise of online fitness clothing brands is great news for fitness enthusiasts and athletes as well as fashionistas because now they can shop all they want at just a click of the mouse. The products are delivered right till the doorstep and customers can enjoy such amazing discounts, sales and promo codes. There is something for all kinds of shoppers at the online stores and the brands are going all out to entice the customers.
All those who still haven’t acquainted themselves with the perks and convenience of online shopping, it is highly suggested that they do. Industry heavyweights even predict that down the line, it is only going to be e-commerce stores. So, hurry up because your gym wear wardrobe sure needs a makeover and your boring gym sessions need a heavy dose of excitement!