The lingerie industry is responsible for making millions of everyday women feel like a million bucks. Starting a lingerie business can be an exciting and rewarding career for someone who is outgoing and thoroughly enjoys making women feel sexy. Plus, a lingerie business can be operated from your home or a boutique.
Things to keep in mind
Lingerie business is not as simple as one thinks it would be. Corporate lingerie world is often a competitive, stressful and exhausting experience. A well-informed owner is one of the most critical things needed to run a successful business, so keeping these tips in mind when considering a new venture may prove helpful down the line.
- Ensure that this is a venture that you can afford. Sit down and evaluate your finances. Write up a business plan to help you approximate how much start-up capital you will need. Include the cost of supplies, rental space, advertising, materials and licenses. If financing is out of the question, start your lingerie business from home. Once your business takes off, you can open a boutique.
- Narrow down the type of products you intend to sell. In addition to teddies and nightgowns, you might sell nursing or maternity gear, seasonal lingerie, bras, bra accessories, plus size gear, sexy costumes, body jewel, robes and slippers. Your clientele will vary greatly, so be sure to identify your target audience and cater your merchandise to them. Contact lingerie manufacturers and distributors for bulk rates products which can be reasonably priced.
- Buy branded and comfortable lingerie one of the famous being Herbalife branded clothing which will attract the sophisticated crowd. If you can sell these branded products at discounted rates then nothing can stop you from making incredible profits.
- Make a comfortable atmosphere while selling your items, have a knowledge to able to make suggestions when asked. Being a woman business owner and salesgirl will add to your advantage as they will be more comfortable and intimate.